I Am So Sorry
| No Comments »| I get emails from Backcountry.com regularly, most of which I delete immediately, but I like to stay on top of deals on gear, plus I just love the company because they are well run and very cool. A couple of years ago my Father in Law wrote a book called “The One Minute Apology” about , well…I guess it is pretty obvious, but I think this is great example of good leadership:Dear Madeleine, We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected to put a stop to the distribution of an email with the header: “Mother Nature hates you. Deal with it.” This was extremely insensitive and offensive, and we are so sorry. Please accept our sincerest apologies for this mistake. What was intended to be witty marketing copy may have been when we wrote these words two weeks ago, but in light of current events and the suffering of people affected by Mother Nature’s wrath, it is not only not witty, it is completely unacceptable. We at Backcountry.com send our deepest condolences to the families of those who lost their lives and to everyone now faced with rebuilding their homes and their communities. And again, we extend our sincerest apologies for our lack of foresight and our complete insensitivity in sending yesterday’s email. Sincerely, |
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